Instagram gives you one website field. TikTok gives you one. An email signature, a business card and a printed poster each have room for one address. Meanwhile you have a shop, a booking page, three social accounts, a newsletter and this month's promotion. The usual fix is to keep changing the one link, which means last month's post now points at the wrong thing. The better fix is to make the one link open a page that holds all the others.
Two ways to do it, and why you want both
A bio link page is a small mobile page with buttons. One address, for example digily.bio/yourname, opens a list the visitor chooses from. It is the right answer for profiles, signatures and anywhere a person is browsing.
A short link is one address for one destination, for example digily.uk/summer. It is the right answer for a poster, an advert or a story where you want people to go to exactly one place, and it can be changed later without reprinting. Most accounts end up with one page and a handful of short links pointing at whatever matters this week.
Build the page
- Create a free account. No card is needed and the free plan includes five pages.
- Choose an address. Pick one of the 15 branded domains listed on the domains page, then a username. The slug generator turns a business name with spaces and accents into a clean address if you are unsure.
- Add blocks. On the free plan you have link buttons, a big link button, headings, paragraphs, an avatar, images, social icons, business hours, a divider and embedded YouTube, Spotify, TikTok, Instagram, Twitch, Vimeo and SoundCloud media, up to 15 blocks on a page. Forms, a PayPal button, a vCard and an FAQ come with Starter, and the appointment calendar, review, PDF and image slider blocks with Pro.
- Pick a theme and upload a logo or photo as the avatar. Run the image through the image optimiser first so the page loads fast on mobile data.
- Fill in the SEO settings with a title and description, then paste the address into every profile and signature.
Order and labels decide whether links get tapped
- One primary action at the top. The thing you most want people to do this week goes first, as a big link button. Everything else is smaller.
- Verbs, not nouns. "Book a table" and "Watch the new episode" get tapped. "Website" and "Link" get skipped.
- Four to eight buttons. More than that looks like a directory. If you need more, split them under headings so the page still reads at a glance.
- Social icons at the bottom. People who want your Instagram will find it. People who want to buy something should not have to scroll past it.
- Match the profile. Same colours, same photo, same name, so the visitor knows they are in the right place.
Several destinations behind a single short link
A short link can also hold more than one destination, chosen at the moment of the tap. Targeting rules send visitors to different pages by country, device, language or operating system, and rotation splits them for an A/B test. That is the subject of advanced link redirection. Short links can be created in bulk, ten at a time, and grouped into projects on the paid plans so a client or a campaign stays tidy.
Change things without changing the address
The point of a single address is that it never has to change. Swap the top button before a launch, add a sign-up form for a competition, take the seasonal offer down in January, and every profile, signature and printed QR code picks it up instantly. A short link's destination can be edited the same way, so a code printed on a menu can move from the menu to a special without a reprint. The QR code generator makes the code from the short link for exactly that reason.
See which links people actually tap
Every button on the page counts its own clicks, and the statistics show referrers, countries, cities, devices and browsers, collected without a tracking cookie. After two weeks you will know which three buttons earn their place and which ones nobody uses. If a button points at your own website, add UTM parameters with the UTM link generator so those visits appear under the right source in Google Analytics rather than as direct traffic.
Example layouts for three kinds of account
A creator
Latest video as a big link button that opens the YouTube app, then the podcast, then the newsletter sign-up, then a merch link, then social icons. The top button changes on upload day.
A shop
The product from the latest post first, then "Shop all", then new arrivals as an image grid, then a discount code, then delivery and returns in a paragraph, then contact. The guide to building a simple online catalogue takes this further.
A freelancer
"Book a call" first, then a portfolio link, then two or three recent pieces as images, then a short paragraph on what you do and for whom, then a vCard so a prospect can save your number, then LinkedIn and one other network. Five to seven blocks, and the page reads like a business card that happens to be tappable.
Frequently asked questions
How many links can I have?
The free plan allows five bio link pages with up to 15 blocks each and 50 short links. Starter raises that to 25 pages with unlimited blocks and 500 short links, Pro to 50 pages and 1,000 short links. Current limits are on the plans page.
Can the page be on my own domain?
Yes, on the Starter and Pro plans. Point a domain or subdomain at Digily Link and the page loads at links.yourbrand.co.uk.
Is one page enough for a business with several services?
Usually. Use headings to group buttons by service. If two audiences are completely different, for example wholesale and retail, make two pages; the free plan includes five.
Can I take a link down temporarily?
Yes. Remove or edit the button and the change is live at once. On the paid plans a whole page can also be redirected elsewhere for a while with a leap link, and short links can be scheduled to start and stop on set dates.
What is the difference between this and digily.bio?
None in function. digily.bio is one of the 15 branded domains you can choose for the page's address. The guide to digily.bio explains how to pick a domain.
Final checks
- The page opens in one tap from every profile and signature.
- The top button is the action that matters this week.
- Every button has a verb for a label.
- Printed material uses a short link or a QR code made from one, so it never needs reprinting.
- You have opened the statistics once and know which buttons get tapped.
