A link in bio page for a tradesperson should let a customer call you, message you on WhatsApp or ask for a quote with one tap. Below those buttons, show the areas you cover, a recent job, your reviews and, if your work needs it, a link that lets customers check your registration.
Many people who tap the link on your Instagram, TikTok or Facebook profile want a quick way to get hold of you, so the contact buttons come first. Everything below them is there to help a new customer trust you enough to ring.
What a tradesperson's link in bio page needs, in order
Put the ways to contact you at the top and the reasons to trust you underneath, in roughly this order.
- Call now. One large button at the top. A phone link should open the dialler with your number ready, but test it on your own mobile.
- WhatsApp. A photo of the drip under the sink often tells you more than a description does. Depending on the phone and whether WhatsApp is installed, the link may open a chat in the app or a page in the browser. Our guide to a WhatsApp link with a pre-filled quote message covers how to build it.
- Request a quote. This is for the customer who wants to put the job in writing, or who finds you at 11pm and doesn't want to ring.
- Areas covered and what you do. One short paragraph naming towns or postcode areas and the jobs you take on. This saves calls from people outside your patch.
- Recent work. One clear photo of a finished job shows the kind of work you do. Photos from inside someone's home can show their belongings or address, so ask the customer first. The ICO's marketing guidance for small organisations gives the example of a business owner using customer photos in a campaign and says she needs their consent before she starts.
- Reviews. A 'Read our Google reviews' button that opens your real reviews. If you also want new reviews, add a separate 'Leave a review' button.
- Registration. Gas engineers and registered electricians can add a button that lets customers check them on the official register. The next section explains which register to link.
Your hours can sit at the bottom. If you really do offer emergency call-outs, say so near the call button instead, because that is when it matters. Leave out anything a customer can't act on, such as a long row of every social profile you have. For layouts aimed at shops and cafés, see our guide to link in bio layouts for shops, cafés and trades.
Gas Safe and competent person registers on a trades page
If you do gas work, being on the Gas Safe Register is a legal requirement in the UK, so it is worth a button that lets customers check you on the register.
As of 29 October 2026, GOV.UK's page on registration to carry out gas work says 'You need to be registered on the Gas Safe Register to work on gas fittings or gas storage vessels in the UK.' The same page says registration is needed for gas work to be legal.
Point your button at the find an engineer or check the register page on the Gas Safe Register website, and write your business's Gas Safe registration number in the paragraph so customers can look you up. HSE's page on checking a Gas Safe engineer separates the two checks. Customers can check a business by its registration number and an individual engineer by the licence number on their ID card, which also shows the engineer's qualifications. Open the link on your phone after you add it, to make sure it still lands on the right page.
Electrical work is checked differently from gas work. As of 29 October 2026, GOV.UK's page on competent person schemes describes these schemes as one way for a trader to show they can do certain work to the required standard, used instead of applying for building regulations approval. A registered installer can self-certify that their work meets building regulations and tell the local council where needed.
The same page sends people looking for an electrician for their home to the Electrical Competent Person Register. If you are on that register, a button reading 'Find us on the Electrical Competent Person Register' gives customers the same kind of check. The GOV.UK page doesn't say which parts of the UK it covers, so check the official guidance for the nation where you work.
If neither register applies to your work, leave the button out. Never link a register you are not on. If you're unsure which registration your work needs, ask your scheme provider or an adviser.
How to build a trades page in Digily Link with free blocks
Digily Link is our product, and everything in this section works on its free plan. The free plan gives you 5 bio pages with up to 15 blocks each, with no ads, though the Digily Link badge stays on the page.
- Create a page and choose its address. As well as digily.link, there are free extra domains such as ukbio.link and digily.uk.
- Go to Dashboard, then Link in Bio, then your page, then Blocks, and choose Add block.
- Add a Header Section with your business name and the area you work in.
- Add a Big Button labelled 'Call now' that links to your phone number.
- Add a Button for WhatsApp. The Socials block has Telephone, Whatsapp and Email icons, but its WhatsApp icon opens a chat with no message filled in. If you want a ready-made message, use a Button with a link such as https://wa.me/447700900123?text=Hi%2C%20I%27d%20like%20a%20quote. WhatsApp's help page on click to chat says to use your full number in international format without zeros, brackets or dashes, and to URL-encode the message.
- Add a Button labelled 'Request a quote'. Link it to an email address with the subject already filled in, such as mailto:quotes@example.com?subject=Quote%20request, or to a form on your own website. A pre-filled email or WhatsApp message isn't sent until the customer presses Send.
- Add a Paragraph listing the areas you cover and the jobs you do.
- Add an Image of a recent job.
- Add Buttons for your reviews and, if it applies, your register.
- Add a Business hours block.
- Open the page on your own phone and tap every button before you put the link on your profile.
Example page for a hypothetical plumber and gas engineer
This page is made up. The name, area and number are only examples, and the number is from the range Ofcom keeps for TV and drama, so the call and WhatsApp buttons in it won't reach anyone. Use your own working number. The page uses nine free blocks, well under the limit of 15.
| Order | Block | What it says or does |
|---|---|---|
| 1 | Header Section | J. Patel Plumbing & Heating, Leicester and surrounding villages |
| 2 | Big Button | 'Call now', opens the dialler with 07700 900123 |
| 3 | Button | 'WhatsApp a photo of the job', links to wa.me/447700900123 with a short message after ?text= |
| 4 | Button | 'Request a quote', opens an email with the subject 'Quote request' filled in |
| 5 | Paragraph | Areas covered and the services offered, with one line about emergency call-outs |
| 6 | Button | 'Check us on the Gas Safe Register', links to the register check page |
| 7 | Image | A photo of a recent boiler install |
| 8 | Button | 'Read our Google reviews', links to the business's Google reviews |
| 9 | Business hours | Monday to Friday 8am to 6pm, Saturday mornings |
The page address could be something like ukbio.link/jpatel-plumbing. For a registered electrician, swap button 6 for 'Find us on the Electrical Competent Person Register'.
What the free plan doesn't include
The Contact Form block is not on the free plan. It starts on Starter, which costs £2 a month or £20 a year plus 20% VAT for UK customers, which is £2.40 or £24 with VAT. Here is where the blocks a tradesperson might want sit across the plans.
| Block | Free | Starter | Pro |
|---|---|---|---|
| Button and Big Button | Yes | Yes | Yes |
| Socials (Telephone, Whatsapp, Email) | Yes | Yes | Yes |
| Business hours | Yes | Yes | Yes |
| Image, Paragraph, Heading, Header Section | Yes | Yes | Yes |
| Contact Form | No | Yes | Yes |
| VCard | No | Yes | Yes |
| Image Grid | No | Yes | Yes |
| FAQ | No | Yes | Yes |
| Review | No | No | Yes |
| Calendly | No | No | Yes |
Pro costs £4 a month or £40 a year plus VAT, which is £4.80 or £48 with VAT for UK customers. A free Button can still link to your Google reviews. The Review block is a separate feature that needs Pro.
Where your trades bio link shouldn't go
Keep your bio page out of your Google Business Profile. When we checked on 29 October 2026, Google's Business Profile guidelines asked for a website that represents your business and said not to give URLs that 'redirect or "refer" users to landing pages', including pages created on social media sites. A related help page said local links, such as booking or ordering links, can't be social media, messaging or link shortener addresses. Use your own website in your Google Business Profile, and save the bio page for your social profiles, van and paperwork.
A QR code on the van and on invoices
A QR code on the van door or the bottom of an invoice can open your bio page. If the code points at the page, you can change the buttons on the page later without reprinting anything.
If you think you might point a printed code somewhere else later, choose an option whose destination you can edit afterwards when you create it, either Dynamic QR or a short link set to '302 Temporary redirect' under HTTP Status. QR types aren't restricted by plan, and the free plan allows up to 20 QR codes at a time. Scan the code with your own phone before printing, and for the van, try it from a few steps back. There are more ideas in our guide to digital business cards for the van and the invoice.
Checking which buttons customers open
The statistics show how often links were opened, and the free plan keeps 30 days of them. These numbers count opens (clicks). They don't tell you how many different people tapped, how many called or how many jobs you won.
If you want a separate count for one web button, such as your quote form or reviews, point it at one of your Digily Link short links. The free plan includes 50. If WhatsApp gets far more opens than your call button over a month, you could try moving it to the top and compare the next month. Busy and quiet months differ, so treat the result as a hint rather than proof.
Build a page that puts your phone, WhatsApp and quote button first with the free blocks above, then test every button on your own phone before you share it.
Link in bio for tradespeople questions
What should a plumber put in their Instagram bio link?
Link your profile to one page rather than to your phone number or a single review site. That page can then hold a call button, WhatsApp, a quote request, the areas you cover, a job photo, reviews and, for gas work, a Gas Safe Register check.
Should I put my Gas Safe number on my social media?
We haven't seen an official rule on this that we can point you to, so we won't tell you it is required or banned. What GOV.UK does say is that gas work in the UK needs Gas Safe registration. A button that lets customers check you on the register gives them a way to confirm it themselves.
Can customers request a quote from my link in bio page?
Yes. On the free plan, use a Button that opens an email with the subject filled in, links to a form on your own site, or opens WhatsApp with a short message ready. The built-in Contact Form block needs the Starter plan or above.
