How to add a link to your LinkedIn profile, from contact info to Featured

You can add a link to your LinkedIn profile in three places. These are the Website field in your Contact info, a custom button in your intro and the Featured section. The Contact info field takes up to three websites and LinkedIn's help page lists no plan requirement for it. The custom button is limited to a selected group of Premium Business, Sales Navigator and Recruiter Lite subscribers.

Featured is the unclear one. As of 29 October 2026, LinkedIn's help pages say featuring content from your profile sections needs Premium, but they don't clearly say whether adding an outside link does. The simplest route is to start with Contact info and then check what your own account offers. All three options described here are for personal profiles, not LinkedIn Company Pages.

How to add a website to your LinkedIn contact info

The Website field in Contact info is the place anyone can start with, and LinkedIn lets you add up to three website links there. LinkedIn's help page on adding websites to your profile says these links appear in your Contact info section.

On a computer

1. Click 'Me', then 'View Profile'.
2. Click 'Contact info', then the pencil icon to edit it.
3. Click 'Add website'.
4. Paste your address into 'Website URL' and choose a 'Website type'.
5. Click 'Save'.

In the LinkedIn mobile app

1. Tap your profile photo, then 'View profile'.
2. Tap 'Edit' in your intro.
3. Scroll down and tap 'Edit contact info'.
4. Tap 'Add website', enter the 'Website URL' and choose a 'Website type'.
5. Tap 'Save'.

The help page doesn't list the Website type choices, so pick whichever fits from the menu you see. Copy the address from your browser rather than typing it, which saves you from typos. After saving, open your Contact info and tap the link once to check it goes where you expect.

How the LinkedIn custom button works and who can use it

The custom button is a single button in your profile intro that points to one URL. As of 29 October 2026, only a selected group of Premium Business, Sales Navigator and Recruiter Lite subscribers can use it. That's according to LinkedIn's help page on custom buttons. LinkedIn says it may open the button to more members. A subscription alone doesn't mean you'll see the option, because LinkedIn describes the group as selected.

The button uses fixed labels, and you choose one of these seven.

• Visit my store
• Visit my website
• View my portfolio
• View my blog
• Book an appointment
• View my newsletter
• View my services

Adding the button on a computer

1. Click 'Me', then 'View profile'.
2. In your intro, click 'Add custom button'.
3. Choose a label from the list.
4. Enter the URL and click 'Done'.

Adding the button in the mobile app

1. Go to your profile and tap 'Add custom button'.
2. Choose a label.
3. Enter the URL and tap 'Done'.

Check two things before you add it. You can only have one button, and it can't sit alongside services. Adding a button replaces any services you added through 'Add profile section'. The button can show on your profile, in search, in messages and in the feed. A setting called 'Increase button visibility' is switched on by default.

How to add a link to the LinkedIn Featured section

The Featured section sits on your profile and can hold your own posts, LinkedIn articles, uploaded media and links to outside websites such as a blog or portfolio. That list comes from LinkedIn's help page on the Featured section, checked on 29 October 2026.

Adding a Featured item on a computer

1. Go to your profile and click 'Add profile section'.
2. Open 'Recommended' and choose 'Add Featured'.
3. Click the add icon and pick the type of item, such as a link.
4. Fill in the details and click 'Save' or 'Done'.

Adding a Featured item in the mobile app

1. Go to your profile and tap 'Add section'.
2. Open 'Recommended' and tap 'Add featured'.
3. Choose the type of item, fill it in and tap 'Save' or 'Done'.

Once you have at least two items, you can change their order. LinkedIn's Featured section FAQ separates two actions. 'Remove from Featured' unpins an item but keeps it, so a post stays in your Activity and you can feature it again, while deleting removes it from your profile for good. The FAQ also says you can add an unlimited number of items, of which 400 are displayed, that viewers must be signed in to LinkedIn to see them, that your profile's visibility settings still apply and that Featured content isn't discoverable through search. It adds that Featured is only for individual profiles, not Company Pages.

Whether Featured links need Premium

LinkedIn's own pages leave this open for outside links. The Featured help page lists external links as an option, and the page carries a 'Premium' label, but its text doesn't say who is eligible. A second page, LinkedIn's help page on adding content from your profile to Featured, says featuring items from sections such as Experience or Education needs a Premium Business, Sales Navigator or Recruiter subscription.

The two pages don't contradict each other. The second one covers content from your profile sections, not outside links, so it doesn't settle the question either way. We haven't tested an external Featured link on a free account. Follow the steps above and check what your account shows when you click to add an item.

Why the LinkedIn intro link from Creator Mode has gone

LinkedIn has removed the option to add a hyperlink to your profile intro through Creator Mode. It now says a website link in the intro goes through the custom button. This is set out on LinkedIn's help page about the Creator Mode changes.

Older guides that tell you to switch on Creator Mode to get a link under your name describe something you can no longer do. Some articles also still present the custom button as open to everyone, which doesn't match the official page.

Which LinkedIn link option to choose

For most people the Contact info Website field is the place to start, because it holds three links and the help page sets no plan requirement. Add the custom button if your account offers it, and use Featured for work you want people to see without opening Contact info. This table sums up what LinkedIn's help pages said when we checked them on 29 October 2026.

Here's a made-up example. A freelance photographer in Leeds puts three links in Contact info, one for her portfolio, one for bookings and one for her bio page at digily.uk/yourname (a representative address). She then adds her best wedding shoot to Featured, so a visitor can see her work without opening Contact info.

Using a bio page or short link in your LinkedIn contact info

If you have more than three things to point people to, give one Contact info slot to a bio page that lists the rest. Digily Link is our product, and its free plan includes 5 bio pages and 50 short links. You can change the links on the page later without editing your LinkedIn profile again.

A short link can help you measure how many times a link placed on LinkedIn is opened. In Digily Link, go to Dashboard, then Short Links, then Create link. Our guide on how to shorten a link and count the clicks walks through it. The statistics count opens of the link, not people, enquiries or sales, and the free plan keeps them for 30 days. Using a separate short link for LinkedIn lets you tell those opens apart from your other channels.

Sharing your own LinkedIn profile link elsewhere

Your own LinkedIn profile link can go on your other pages too. To find it on a computer, LinkedIn's help page on your public profile URL says to click the Me icon, then your Profile card, and look under 'Public profile & URL' on the right. In the app, tap your profile photo, then your Profile card, then the More icon next to 'Add section', then 'Contact info'. The address starts with www.linkedin.com/in. A Digily Link bio page has a LinkedIn icon in its Socials block for this. The Socials block is free. In the LinkedIn field, type the part after linkedin.com, so 'in/yourname' for a personal profile or 'company/yourbusiness' for a company.

A short link to your profile can also try to open the LinkedIn app. When you create the link, turn on 'Auto open app on mobile' under the App linking heading. The setting recognises linkedin.com/in/ and linkedin.com/company/ addresses and tries to open them in the LinkedIn app on iPhone and Android. Whether it opens in the app or in the browser depends on the phone and on whether the app is installed, so test the link on your own phone before you print it or send it out. Our guide to what deep linking and app links are explains how this works. The same link fits on a card or a footer, and you can add your LinkedIn link to an email signature or read more about digital business cards in the UK.

When you're ready, put one Digily Link page in your contact info and keep every link in one place.

LinkedIn profile link questions

Can I add a clickable link to my LinkedIn headline or About section?

The LinkedIn help pages we checked on 29 October 2026 don't describe a way to do this. The places they describe for links are Contact info, the custom button and Featured, so use those for a link you want people to tap.

Do I need LinkedIn Premium to add a link?

LinkedIn's help page lists no plan requirement for the Website field in Contact info. The custom button needs one of the listed subscriptions and is limited to a selected group. For Featured, LinkedIn says featuring content from your profile sections needs Premium, but it doesn't clearly say whether an outside link does, so check what your own account shows.

How many websites can I add to LinkedIn?

You can add up to three in Contact info. If your account has the custom button, that adds one more link in your intro. In Featured, LinkedIn's FAQ says you can add an unlimited number of items and 400 are displayed.