A cafe in Austin, a mobile hairstylist in Phoenix and a plumber in Columbus have the same problem on Instagram. People find them, like the photos and then cannot figure out how to book, where the business is or what it costs. The profile allows one link, the website was built for a desktop screen three years ago and the phone number is buried in a caption.
A bio link page is the least expensive fix. It is a small page that opens from the profile link and puts the four or five things a local customer wants in front of them, in order. This guide covers what belongs on that page for a store, a salon and a home service business, and how to build it on Digily Link in an afternoon.
What local customers are looking for
Someone who taps the link in a local business profile is rarely browsing. They usually want to do one of a few things. Book an appointment or a table. Check business hours. Get directions. Call or message. See prices or a menu. Read a few reviews before deciding. The page should answer those questions on the first screen, before any scrolling.
That is different from a creator page, where the goal is to direct people to content. For a business, the goal is a booking, a visit or a call, so the page should be short and every button should prompt an action.
A layout that works for most local businesses
- Header with your name, what you do and where you are. "Nook Coffee, South Congress, Austin" tells a visitor in three seconds that they are in the right place.
- One featured button for the main action. "Book online," "Order for pickup" or "Get a quote." Make it the large button so it is impossible to miss.
- Call and WhatsApp. Add a phone button and a click-to-chat WhatsApp button. Home service businesses in particular get most of their inquiries this way. The WhatsApp Link Generator builds the chat link with a prefilled message such as "Hi, I would like a quote for."
- Directions. Add a button that opens your address in Google Maps. If you make that button a Digily Link short link with app linking turned on, it opens the Google Maps or Waze app directly on a phone that has it installed.
- Business hours. The business hours block shows today's hours at a glance and marks the day you are closed.
- Reviews. Add a button to your Google reviews, or use a review block with two or three short quotes on the Pro plan. New customers read these before they book.
- Menu, price list or portfolio. Use an image block for the menu, an image grid of recent work on Starter, a PDF block on Pro, or a link to the relevant page on your website.
- Social icons at the bottom. They matter less for a local business than for a creator, so they go last.
That is eight blocks. The free plan allows up to 15 on a page and covers buttons, business hours, images and embedded media. The sign-up form, contact form, PayPal button, vCard and FAQ blocks come with Starter at £2 a month, and the appointment calendar, review, image slider and PDF blocks come with Pro at £4 a month.
Examples by type of business
Stores and cafes
Lead with ordering or a pickup link, followed by hours and directions. If you run a loyalty program or mailing list, an email sign-up block near the top collects addresses without sending people to another site. Add your menu or a "what's new this week" image grid next. A PayPal button lets you sell gift cards directly from the page.
Salons, barbers and beauty businesses
The booking button is everything. Link it to your booking system, or use the appointment calendar block if you take bookings directly. Follow it with a price list, a before-and-after image slider and a cancellation policy in a paragraph block so no one is surprised later. A vCard block lets clients save your number with one tap.
Contractors and home services
Plumbers, electricians, painters and cleaners get inquiries by phone and WhatsApp far more often than through a form, so those two buttons come first. Then add your service area, a short paragraph about what you do, an image grid of recent jobs and a contact form as a backup for people messaging outside business hours. If you are on Angi or Trustpilot, a button to your profile there serves the same purpose that reviews do for a cafe.
Setting it up on Digily Link
- Create a free account and choose a bio link address. Businesses often choose digily.bio/yourname because the address is short and clearly suited to a bio link page. All 15 domains are listed on the domains page.
- Add the blocks in the order above. Start with the featured button, the call button and directions, then fill in the rest.
- Choose a theme and set the colors to match your storefront or logo. Upload your logo as the avatar.
- Paste the page address into Instagram, Facebook, TikTok and your Google Business Profile website field, and add it to your email signature.
- Print a QR code for the page. Put it on the door, receipt and work truck. The QR code is created in the same dashboard and can be styled with your colors and logo.
If you later want the page on your own domain, the Starter plan (£2 a month) allows up to five custom domains, so links.yourbusiness.com can point to the same page. Details are on the plans page.
Knowing what works
Every button on the page counts its clicks, and the statistics show where visitors came from, which device they used and which city they were in. For a local business, that answers two useful questions. Which button do people actually use, and does the page get visitors from outside your area who might make delivery or shipping worthwhile?
If a button leads to your own website, tag it with UTM parameters using the UTM link generator so the visits appear as "bio link" in Google Analytics instead of "direct." The statistics are collected without a tracking cookie, so there is no consent banner to add to the page. The link statistics page explains what is recorded.
Mistakes that cost bookings
- Linking the profile to the website home page. It usually loads slowly on mobile data and hides the booking button under a menu.
- Too many buttons. Twelve links look like a directory. Keep the first screen focused on the actions that make you money.
- Vague labels. "Click here" and "More info" get skipped. "Book a haircut," "See today's menu" and "Get directions" get tapped.
- Out-of-date hours. Federal holiday hours and other holiday closures need to be updated on the page, not just on the door.
- No way to save your number. Add the vCard block. Repeat customers call the saved contact, not the profile.
Frequently asked questions
Do I need a website if I have a bio link page?
Not when you are starting out. Many small businesses operate for a year or more with a bio link page, a Google Business Profile and a booking tool. When you want a full site, Digily Link can host a simple AI or HTML website on the same account, and the bio link page keeps working as the mobile front door.
Can customers book directly from the page?
Yes, on the Pro plan. The appointment calendar block collects a name, contact details and a requested time. If you already use a booking system, a button that opens it is usually simpler for customers who are familiar with it, and it works on every plan.
Is the free plan enough for a small business?
For one location with one page, yes. The free plan includes five pages, 50 short links, 20 QR codes and one month of statistics history, without ads. Move to Starter when you want your own domain, longer statistics history or more QR codes for print.
Will my bio link page appear on Google?
The page has its own title and description, so it can be indexed, but it is not a replacement for a Google Business Profile. Use both, and put the bio link address in the profile's website field.
Can I use the same QR code on a menu and a flyer?
Yes. A QR code that points to a Digily Link short link keeps working when you change the destination, so one printed code can switch from the menu to a seasonal offer without being reprinted.
Final checks
- The first screen of the page shows the booking or order button, a call button and directions.
- Business hours are current, including federal holidays.
- The page address is in every social profile and in your Google Business Profile.
- A QR code for the page is printed somewhere customers stand still.
- You have opened the statistics once and know which button gets the most taps.
